Sanpack LLC – Corporate Website & Full-Scope Web/Marketing Support
- Wordpress
**Case Study: From PR to Web Maintenance and Advertising —
Supporting a Cosmetics Manufacturer as an All-Round Web Partner**
This case highlights my work with Sanpack LLC, a cosmetics manufacturing company where I took on a wide range of responsibilities across web development, branding, and marketing.
My role extended far beyond website production. I supported everything from top-page redesigns and WordPress customization to PR activities, internal/external communication, and advertising strategy.
It was a comprehensive and hands-on project that allowed me to work very close to the business side.
Main Areas of Contribution
Top Page Redesign
→ Improved user flow and successfully increased inbound inquiries.
WordPress Customization
→ Adjusted the existing theme, added new features, and carried out maintainable updates.
PR & Promotional Support
→ Created flyers, brochures, and promotional videos, ensuring consistent brand messaging across media.
Google Ads Optimization
→ Initially improved inquiry volume, but due to low deal value and rising sales costs, shifted strategy to advertising on industry-specific media.
This led to higher-quality leads and more effective sales conversations.
Company Newsletter Production
→ Handled planning, writing, internal interviews, and external interviews, contributing to stronger brand recognition.
Press Release Planning
→ Strategically distributed releases at high-impact moments to boost product awareness.
What I Learned from Being Close to the “Revenue Line”
This project allowed me to experience the unique value of thinking and executing right next to the front lines of business.
By observing real user reactions and staff feedback, I developed strategies grounded in on-site insights.
Repeating the cycle of planning → production → operation → improvement at high speed strengthened both the effectiveness and the sustainability of each initiative.
Conclusion
If you are looking for:
- A partner who can support your web strategy close to the field
- Someone who can handle web production, PR, and advertising all together
- A flexible problem-solver who works hands-on with your team
please feel free to reach out.
I provide support that is both practical and adaptable, always focusing on the core challenges behind each project.